Internet advertising is growing at a rapid pace, and is growing faster than any of the traditional methods. Even though it has been around since 1994, and is 18 years old, Internet advertising has gained immense popularity, and today it has become a necessity for every business owner to use it as a means of advertising, promoting and selling their products and services online. Let us take a look at the history and developments in Internet advertising that took place in these 18 years.
History of Internet advertising:
• Internet advertising or online advertising started in the year 1994.
• In mid 1990s, when the Internet was new to people, there was a misconception that it is only useful to the scientists and students who are pursuing computer related academics.
• The Internet became very common and easily available to people during 1996 and 1997. Konseling Online Then, slowly people started understanding that, the Internet can also be used in various ways.
• In 1994, HotWired first sold spaces on its website for advertisements to many businesses. This was the start of the Internet advertising.
• Advertisers began buying spaces on the popular websites where their company’s brand would get noticed by the visitors.
• Number of websites started growing in thousands and millions, and advertisers felt that it was not good to stick to one popular website. Lowongan Kerja Then the advertisers started buying spaces from many popular websites, and made their brands visible to many audiences.
Developments in Internet advertising:
• During early 2000s, Internet users started identifying the benefits of commercial services on the Internet. This lead to the craze of having a website for businesses/organization, so that the presence of their company is felt in the Internet.
• Since the start of Internet advertising, there was