As you start your digital journey, one of the first steps you take is to invest in a reliable web and domain hosting in Australia. Before that, it is crucial to buy a domain name that resonates with your business the most.
But why register just one domain name? A popular domain registration strategy says that you can register more than one domain name to boost your business growth. Further, opting for multiple domain names can enhance your brand’s visibility, protect your identity and cater to diverse needs.
This blog talks about the many reasons why you must go for multiple names during domain registration in Australia.
Reasons You Should Register Multiple Names During Domain Registration
● Branching Your Website
You never know what turn your business might take. Offering multiple products, services and opportunities, your business will need distinct domain names for such branches.
Multiple domain purchases will help your customers find relevant information and branches. In fact, many multi-million dollar brands use this technique to keep their businesses dynamic. This strategy is not only a business one but also a digital one, benefiting you in the SEO department. With multiple free domain names, you are adding value to your business.
● Typographical Errors
People misspell words all the time. In the search bar, however, the autocorrect setting cannot help them write the correct spelling. This results in the wrong Google search results, which redirect them to other websites. You might lose a user to a typographical error without multiple domain registrations.
When you secure the most commonly misspelt versions of your website’s domain name, you are securing your users. Suppose your website’s domain name is www.woodworkking.com. In such cases, you can also secure www.woodworking.com or www.woodworrkking.com.
This works as your foolproof plan for not losing potential traffic to your competitors or hackers with similar domain names.
● Search Engine Optimisation
When you opt for multiple domain registration for your website that targets different keywords, you improve your visibility and searchability on search engines. Each domain can host specific content tailored to a particular segment, boosting your rankings, driving more organic traffic and offering an optimal experience.
● Geographical Expansion
In the future, you might want to consider expanding your business geographically. With country-specific domain extensions, this is also possible. However, if you do not secure your domain name with potential country-specific extensions, you might lose it to your competitors.
For instance, suppose you buy domain names as follows: www.woodwork.au for your Australian branch, www.woodwork.in for your Indian branch, www.woodwork.ca for your Canadian branch and www.woodwork.eu for your European branch.
Here, you are building trust, resonating with a larger audience and enhancing your global outreach.
● Brand Protection
Buying multiple names during domain registration, including different extensions, prevents others from misusing or tarnishing your brand’s reputation. It is a proactive measure to safeguard your intellectual and business interests from cyberhackers and imitators with malicious intent.
● Sales and Promotion
You can utilise search engines and algorithms better with different domain names for different segments of your business and strategies. Promotional campaigns require precision, and these domain purchases offer just that!
Ending Note
Registering multiple domain names is an investment in your brand’s safety, integrity and identity. As we move toward a more competitive business era, you need to adapt to these industry standards.
Hence, when you plan your digital strategies, think beyond a single domain, diversify your impact and maximise searchability with multiple domain registrations.